About Me

In 2008, I needed to upgrade my weapon in an online game called "Silkroad Online" as a 15-year old to compete with my friends and make "a statement". Unable to physically go work somewhere (parents wouldn't allow it) and too embarrassed to ask them for money for such a "stupid" purpose, I sat down, Googled "how to make money online" and the rest, as they say, is history.

I started my first business at 17 offering social media services, also did a lot of freelance writing work for US-based clients. Eventually, I got sucked into the world of online opportunities that I forgot about the game that got me into the whole thing in the first place.

I fell in love with the digital marketing field, especially when I discovered paid ads "digital media buying" and I continued to build experience and focused on Facebook Ads (now "Meta"). In 2016 I graduated from the Faculty of Engineering, Alexandria University (Computer and Communications Bachelor Degree) and held my first ever Facebook Ads workshop in 2017.

In 2018, I had a great opportunity to start a productized content marketing service business targeting the US market. The business grew to over 40 team members in Egypt and the Philippines and has served over 1,000 clients to date, 80% of which are US, UK, CA and AU based. The team is 100% remote.

This business taught me so much about systems, operations and customer experience. The US market is extremely competitive and unforgiving so we had to constantly raise the bar. I take advantage of these learnings to help my clients in the region get an unfair advantage over their competitors.

Over the years, I've sharpened my digital marketing skills to include full growth funnel analysis and optimization, technical tracking implementation, A/B testing and more under the "growth marketing" umbrella. I've also leveraged my technical background to tinker with self-hosted tools, servers, automation and AI tools like n8n, make, coolify…etc. I would say my ability to bridge the gap between technical teams and growth/marketing teams is a helpful skill that allows me to stand out in this crowded market.

One of my biggest passions is teaching. Simplifying complex concepts into simple, digestible bits is such a joy, especially when you come up with all kinds of quirky analogies to explain concepts and see the "light bulbs" appear over people's heads when they "get it". Nothing beats that! Over the years I've had the pleasure of speaking at dozens of events, some of which were US-based and some were Egypt's biggest events like RiseUp Summit. I'm always open to the opportunity to teach, learn and engage with audiences.

Having been a big fan of podcasts for a while, I started my own in 2020 during COVID. At that time people would ask me what a podcast is and why aren't I on YouTube. It's amazing to see how the podcast industry has grown in the region. I host "Khamsa Business", a digital growth podcast with over 120 episodes to date, millions of listens from 30+ countries and 400+ Apple Podcasts reviews. It started off with just me sharing my experience but quickly grew to host some of the industry's most prominent names.

In 2012, I discovered my interest in shooting nature and travel videos. I shot several ones and even started getting paid to join travel agencies on their trips to document them. It was a lot of fun and I quickly started making a full-time income doing this. Unfortunately, I eventually had to choose between videography and my digital marketing career because time was limited. I still shoot quick nature/travel videos for fun and hope to have more time to do so in the future.