I’d created this video as part of a promotional campaign for a workshop I held in Cairo. The video does provide a lot of valuable insights into why you might not be getting the results you’re looking for from your Facebook Ads. Please do note that this video is in Arabic. Here’s a list of the “mistakes” covered in the video:
- Using “Boost Post”.
- Not Split Testing.
- Advertising “Everywhere”.
- Going “Too Precise” (Please note that hugely broad audiences may now work well).
- Not Having a Website.
- Not Tracking your KPIs.
- Too Much Text in Ads.
- Not Retargeting “High Intention” Visitors.
- Judging Early and Killing Campaigns Too Quickly.
- Obsessing Over The Wrong Metrics.
- Congruency
Enjoy watching and let me know if you have any questions!